I'm Dana, I am a perfumer,  interdisciplinary artist,  fragrance writer & lecturer. I'm lucky to have led a multicultural life; I am of Lebanese-Egyptian origin, born in Budapest, raised in Dubai, lived in France and New York and now I call Montreal home. I have a BA in Communication Studies from Concordia University and I trained at the Grasse Institute of Perfumery in 2010. I created Jazmin Saraï, a collection of perfumes exploring scent, sound & culture in 2014.
I have gotten the chance to work with fellow perfumers, creating scents for musicians, lifestyle brands, hotels, and art spaces, which has given me invaluable experience in cross-modal practices and collaborations. My focus is on the importance of scent in social interaction, multicultural representation in perfumery and public scent education. I really care about how scents make us feel and how they can bring us together, embracing unique olfactory cultures. 
I have completed residencies at the Institute for Art and Olfaction (IAO) in Los Angeles in 2014 and 2018. I am a published fragrance writer, winner of both the Literary Award for ‘Reflection Eternal’ in Odou Magazine in London, 2015 & Perfumed Plume for ‘Flower Power’ in Reorient Mag & Cafleurebon in 2016. I conduct various olfactory workshops and presentations with topics covering scent & social ritual in SWANA, orientalism in perfumery, scent and self-care, olfactory cultures and more. 
I have enjoyed being a judge in the Artisan category for the Art and Olfaction Awards (2017, 2018, 2020). I have now also been a board member at the IAO since 2020. My latest covers olfactory installations, new private label projects and new Jazmin Saraï collections. Please refer to my projects or www.jazminsarai.com to see the Jazmin Saraï collection.

Photograph by ABEL H
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