Dana El Masri is an Arab perfumer & interdisciplinary artist. Dana has led a multicultural life; Lebanese-Egyptian, born in Budapest, raised in Dubai, lived in France and New York and calls Montreal home. She has a Bachelor of Arts in Communication Studies from Concordia University, and classically trained at the Grasse Institute of Perfumery. She is the owner & creator of Jazmin Saraï, a collection of perfumes exploring scent, sound & culture.
Dana has worked with fellow perfumers, creating scents for musicians, lifestyle brands, hotels, and art spaces, giving her invaluable experience in cross-modal practices and collaborations. Her focus is on the importance of the role of scent in social interaction, on public education about the world of scent, and to bring perfumery as a form of artistic expression to the forefront.
Dana completed a residency at the Institute for Art and Olfaction (IAO) in Los Angeles, 2014. She is a published fragrance writer, the winner of both the Literary Award for ‘Reflection Eternal’ in Odou Magazine in London, 2015 & Perfumed Plume for ‘Flower Power’ in Reorient Mag & Cafleurebon in 2016.
Dana has also been a judge in the Artisan category for the Art and Olfaction Awards for two years in a row. (2017 & 2018). Dana‘s latest projects include two new perfumes in the Jazmin Saraï collection, inspired by the Middle East as well as sensory education workshops for kids and adults alike. As well as a scent & sound exhibit inspired by MF Doom, cross-modal collaborations in photography and a multi-sensory movement piece revolved around scent, sound and hip-hop dance called Σmotion.
Photgraph by Mallory Lowe